The Way It is Supposed to Be

Technology. We literally hold access to the world and information in the palm of our hand, limited only by some invisible signal and the remaining power of a lithium battery. While instant gratification has become a daily expectation, we have exchanged our very identity in relying on it. The emails and texts we routinely send and receive has reduced us to only colorless enigmas defined by a bunch of ones and zeros.

There is a time and place for digital correspondence…and then, there is not.

Your signature establishes you; like you, it’s meant to be bold.

Like your fingerprint, your handwriting highlights your style and individuality.

Your written word reflects your wisdom, encouragement and endearment while advertising your passions, thoughts and ideas. It is salve to loved ones and friends and its impact is generational–those whose life has yet begun when yours has ended.

Writing remains an art, but our societal habits have allowed it to become lost. It is shameful because we fail to remember that it is our very voice that is captured forever in ink. The handwritten note, letter or memo remains as the most effective form of communication today. Look at your own preference: which envelope is first to be opened and actually read? Handwritten communication carries power and influence; it is the easiest and most effective way to make someone’s day…and it is the proper way. To send a note of encouragement, appreciation, empathy and wisdom will elevate you in the eyes of the receiver in ways that money cannot buy and digital media cannot touch.

Pine Apple Mercantile Company is proud to introduce you to Roots & Jones, manufacturers of extremely high quality writing instruments handcrafted by a grandfather/grandson duo and built to last a lifetime. Referring to this product as “a pen” is akin to calling a Stratovarous “a fiddle.” Using only the finest woods of Kentucky Bourbon Barrel, Bethlehem Olivewood, Texas Pecan, California Buckeye and Cocobolo, each instrument is meticulously measured, bored and weighted for balanced precision and comfortability to allow the voice in your mind to flow freely onto paper. In addition to the high quality woods, Pine Apple Mercantile is able to offer you a custom writing instrument from a particular wood which may be special to you. All instruments are crafted with their standard magnetic tip for protection against loss.

No matter your choice, you can be assured of receiving an instrument in its case, with a certificate of authenticity signed by the craftsmen. Each instrument is created with the expectation that it will be handed down from father to son or mother to daughter.

The way it is supposed to be.

Find your Pine Apple.